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There’s no doubt about it – social media is a formidable business tool. Platforms such as Facebook, Twitter, Instagram and LinkedIn provide direct access to an audience of thousands, and best of all, you don’t need to pay a penny to benefit from it.

That’s not to say social media is always easy, though. In fact, it takes skill, time and effort to use it properly. Some businesses choose to work with social media experts, to free up their time for other jobs. However, if you’re keen to take on the task yourself, here’s a few top tips to help you.

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Your 2017 Marketing Strategy – Key Areas to Focus On

2017 is fast approaching, and if you haven’t already, it’s time to start thinking about your online marketing strategy.

A professional strategist can be invaluable in this process. In the meantime, here are some key aspects to consider.

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Why Your Business Needs a Responsive Site… Now!

Google has recently announced that it will be moving to a mobile first index. What does that mean to your business? In simple terms, it means that Google will be indexing mobile versions of web pages first, rather than the desktop versions.

If you’re not quite sure about the implications that has for your site, read on.

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Of course, no two websites are the same. Your business is unique and as a result, your web content should be unique too, and tailored to represent your brand. However, that’s not to say that you can go completely off-track with your web pages - indeed, it’s advisable to include certain pages on your site, or run the risk of baffling your customers completely!

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Do you find social media a bit of a nightmare? Getting people to follow your business on Twitter, Facebook and other social media platforms isn’t always the easiest task – especially if you’re limited on time.

If you’re struggling to get followers on social media, here’s some useful tips to move your business forward.

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Thinking of getting a new website? These days, there are a few options on offer. You could contact a local web design company, which is the traditional route. Or, you could go online and locate a freelance web designer. Each route has its own distinct advantages – so which one is right for you?

If you’re unsure, here’s a quick run-through to help you.

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