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If you’re looking to get a new website for your business, you’ve probably explored your options – which include getting a ‘one-size-fits-all’ DIY site. Likewise, you may have had a chat with Joe Bloggs down the road, who can knock up a brilliant site using a generic ‘skin’ for just a fraction of the cost of a normal web designer.

Tempting, isn’t it? After all, no-one wants to spend hundreds of pounds when they can get something for a few bob. However, it’s this sort of economy that can cost your company dearly. Let us explain.

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You can have a lot of fun with your business blog. No, honestly…you really can. It’s a great chance to inject a bit of personality into your website, not to mention spread the word about your USPs and latest products.

Why, then, do people hate writing blogs so much? Actually, we’ve got a theory on this. We strongly suspect that aversion to blogging (which is a medical condition, we’re sure) is caused by not knowing what to write about. Few things are scarier than a blank page, especially when your mind goes blank too.

On that note, here’s our guide to what to include in your blog posts (and what not to include).

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Do you tweet? It’s a question that a few decades ago would have earned you a raised eyebrow at the very least. But these days, it seems that everyone’s at it on Twitter; with several companies enjoying real success as a result.

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An image, as we all know, is worth a thousand words. When it comes to your website, you can safely assume that it’s the equivalent of War and Peace – a veritable novel that (hopefully) is saying all the right things about your business.

Unfortunately, it’s just as easy to get it wrong as it is to nail it. Not sure what your website is really saying about you? Here are a few clues to help you figure it out.

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You’ve taken the first step and made the decision to get a new website. Now for the fun part… getting creative!

Generally speaking, most people fit into one of two camps; those who are overflowing with inventive notions for their new site, and those who haven’t got a clue where to start. However, even if you’re in the latter category, it’s likely that you’ll have some sort of idea about what you want. The big question is – do you need it?

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Ready to make an impact online? If so, you’ll need a razor-sharp strategy in place. This is more than just a few sentences, hastily scrawled on a post-it note. It needs to be a comprehensive document that all your team have access to – which clearly outlines what you’re aiming to achieve, and how you’re going to do it.

If all of this sounds a bit overwhelming, don’t worry; that’s where we can help. In the meantime, here are some useful tips to help you get started.

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