There was a time when the word ‘keyword’ was the only real thing that mattered when it came to SEO. It was a simple process. Eager business owners keenly wrote down their list of ideal keywords for their site; before passing them on hopefully to their online marketing company, crossing their fingers that it would miraculously transport them to page one of Google.
Once upon a time, people were happy to take the time to read over content. However, this all changed with the advent of the internet. These days, individuals are not willing to spend hours poring over web pages. Instead, the immediate nature of the internet means that your customers want to access information quickly, and with a minimum of hassle.
As suppliers of various online security measures, such as SSL certificates, Site Lock and Code Guard; we often hear about businesses experiencing online data disasters. We’ve heard of companies whose website hosts have quite literally disappeared overnight, to tales of one business quite literally brought to its knees, thanks to one employee accidentally spilling their tea on a computer server!
They say an image is worth a thousand words. When it comes to logos, you probably need to multiply that figure by hundreds, if not thousands. A logo, if done well, can cement your brand as a market leader. It can act as a potent signal to your target audience, and drum up immediate interest in your products and services.
The world of marketing is endlessly fascinating – not least because it is constantly evolving. Back in the 60s, televisions changed the face of advertising, and in the 90s, internet did exactly the same.
Of course, no two websites are the same. Your business is unique and as a result, your web content should be unique too, and tailored to represent your brand. However, that’s not to say that you can go completely off-track with your web pages - indeed, it’s advisable to include certain pages on your site, or run the risk of baffling your customers completely!