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If you’re looking to get a new website for your business, you’ve probably explored your options – which include getting a ‘one-size-fits-all’ DIY site. Likewise, you may have had a chat with Joe Bloggs down the road, who can knock up a brilliant site using a generic ‘skin’ for just a fraction of the cost of a normal web designer.

Tempting, isn’t it? After all, no-one wants to spend hundreds of pounds when they can get something for a few bob. However, it’s this sort of economy that can cost your company dearly. Let us explain.

The Clone Approach

Cheap and cheerful sites are great if you’re running the local scout group or baking club. They’re not so good for your business. Why, we hear you ask? Because when it comes to standing out online, a generic site isn’t going to help you much.

That’s why it’s worthwhile working with a proper web designer and getting something that’s tailored to you.

A ‘Living, Breathing’ Site…

Invest in a site that’s stuffed with stock photos, boring layouts and same-same content, and you’ll be sending a clear message to your customers; namely that you’re just like everyone else. In business terms that’s not a wise move.

Instead, focus on creating a site that shows off your company’s unique personality. Here are a few ways to do that:

  • Include a team page. Your ‘About Us’ section is a golden opportunity to introduce yourself and make people warm to your brand. Including a ‘Team’ page is a great way to enhance this, especially if you add some photos. Obviously, you’ll need to make sure it reflects your overall company ethos (wacky photos of you all wearing scuba gear and tutus if you run a serious legal firm probably aren’t a good idea, for example).
  • Find your unique voice. You know that sort of web content that sounds like it should be read out in a drone? Well, avoid it like the plague. If it makes your eyelids droop within the first few paragraphs, it should be stripped from your site post-haste. Develop an online voice that’s engaging, enticing and suited to your brand.
  • Choose a strong theme. A good web designer will work with you to develop an overall theme that stands out. We’re not talking wishy-washy, boring colour palettes, or dreary, predictable layouts. We’re talking something a bit different – something that’ll resonate with your target audience. It’s time to get creative, folks!
  • Ditch the stock photos. A few stock photos can come in handy, particularly for your blog posts. However, on your main website, they look a bit naff, and they strip your site of personality in a heartbeat. If you’re selling products or services, it’s worthwhile hiring a professional photographer to snap your wares; this instantly gives your business more unique appeal.

Phunky Moo

Looking for someone to design a radical new website for you; which reflects your brand and showcases your unique personality? That’s where we come in! We don’t do dull – and we’ll work with you to create an awesome site that helps you stand out from the crowd.

To find out more, check out our website – www.phunkymoo.co.uk.

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You can have a lot of fun with your business blog. No, honestly…you really can. It’s a great chance to inject a bit of personality into your website, not to mention spread the word about your USPs and latest products.

Why, then, do people hate writing blogs so much? Actually, we’ve got a theory on this. We strongly suspect that aversion to blogging (which is a medical condition, we’re sure) is caused by not knowing what to write about. Few things are scarier than a blank page, especially when your mind goes blank too.

On that note, here’s our guide to what to include in your blog posts (and what not to include).

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Do you tweet? It’s a question that a few decades ago would have earned you a raised eyebrow at the very least. But these days, it seems that everyone’s at it on Twitter; with several companies enjoying real success as a result.

Why Twitter Works

On the face of it, it’s a fairly inane thing to do – to send a ‘tweet’ (with limited character count), telling your followers how your day’s going, what you’ve been up to, and why they should pay attention to you. However, it’s amazing just how big a response you can get from this particular social media platform, if you know how to use it properly.

Some Twitter Do’s

When you sign up to Twitter, make sure you:

  • Create a professional profile page. This should include a good profile photo plus a professional banner image, and some well-written blurb, with details about who you are and what you do.
  • Follow key influencers. At the start, it’s a good idea to follow key people in your industry – and to comment and interact with their tweets. Even one retweet from these guys can generate several more followers.
  • Talk to other people. Twitter is all about getting into conversation. Etiquette dictates that it’s perfectly acceptable to interact with others (even those you don’t know), as long as you don’t harass them or give them the hard sell. Responding thoughtfully and intelligently to others is likely to result in them following you.

Some Twitter Don’ts

Whatever you do, don’t do any of the following:

  • Ignore comments or messages. Unless they’re obviously spam, you should try to reply to every correspondence that you get on Twitter. This will make people warm to your brand.
  • Rant about things. Ugh. No-one likes a Twitter ranter, particularly if they’re representing a so-called professional organisation. No matter how irritated you might be with a particular customer or situation, try not to broadcast it online, it gives a negative impression of your company.
  • Over-sell. Mentioning your wares is perfectly acceptable. But if that’s all you ever do on Twitter, you’ll swiftly lose people’s interest. Diversify your tweets – make some about the latest industry news, others about company developments, then a few about your latest products or services.

Striking the Right Note

Twitter is a fairly informal platform, so you should try to avoid coming across as stuffy and corporate. However, we always recommend maintaining a professional distance – it’s good to be friendly and approachable, but not good to start gloating about how many pints you sank in the pub last night.

Don’t be afraid to show a bit of personality though, especially if it reflects your brand well.

How Often Should You Post?

Ah – the golden question! There’s no right or wrong answer here, but what we will say is that if you’re posting less than once a day, you’re unlikely to yield much in the way of results. At the other end of the scale, if you’re posting over ten times a day, you might end up driving your followers completely crazy.

Phunky Moo – Online Marketing Strategy

If you want to boost your online presence, social media is a powerful tool, and should be a part of your overall marketing plan. Phunky Moo are here to help you develop a workable, effective strategy, and to get your business seen by all the right people. To find out more, visit www.phunkymoo.co.uk.

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An image, as we all know, is worth a thousand words. When it comes to your website, you can safely assume that it’s the equivalent of War and Peace – a veritable novel that (hopefully) is saying all the right things about your business.

Unfortunately, it’s just as easy to get it wrong as it is to nail it. Not sure what your website is really saying about you? Here are a few clues to help you figure it out.

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You’ve taken the first step and made the decision to get a new website. Now for the fun part… getting creative!

Generally speaking, most people fit into one of two camps; those who are overflowing with inventive notions for their new site, and those who haven’t got a clue where to start. However, even if you’re in the latter category, it’s likely that you’ll have some sort of idea about what you want. The big question is – do you need it?

Does Your Customer Need it?

Everyone wants a website that stands out from the crowd. As such, it’s tempting to dream about elaborate websites with interactive sections, playful animations and gorgeous graphics.

A word of warning, though. You can have all those things, but they come at a cost, especially if they’re coded from scratch. At this stage, it’s a good idea to ask yourself whether your customers really need those things or not. Examine the bottom line – will it make them buy more? Will it generate more trust in your brand? And will it offer a good ROI?

Turning Dreams into a Reality

Clients often ask us if their concepts can be achieved. The answer is – yes, of course they can. These days, anything is possible, and we’ve got a great team of web designers to work on it for you. However, if it’s complex, challenging coding, it’ll take a lot of time, and that means that your overall costs will go up.

It might be the case that you could substitute one complex idea for a simpler one. For example, if you were hoping to have animated fairies skipping across the page (we’ve had stranger requests, believe it or not), the more cost-effective option might be having an animation video instead. Or, if you wanted specially designed fonts, you might find it cheaper to just use a pre-designed font instead, which closely resembles your original concept.

Before You Get Started

During the concept stage, it’s important to establish the following:

  • What your budget is. There’s no point hankering after an uber-expensive site if you can’t afford it. Work within your means – there’s always a chance to revamp the site once more money is coming in.
  • What your customers want. It could be that customers would be surprised and unsettled if your website stepped too far out of the box. It might even deter some people from buying. Establish what their expectations are and how you can meet them (and give them something a bit extra, perhaps).
  • What the overall ‘feel’ should be. The best sites always have what we call a ‘vibe’. For example, websites for doctor’s surgeries are often quite calming to look at. Adventure sport websites are exactly the opposite! Think about how your website should make your customers feel.

Getting Creative With Phunky Moo – Web Designers and Online Marketers

If you’ve got an exciting concept for a new site, but aren’t sure if it’s doable in reality, get in touch with our team. We’ll help you explore your options and find a solution that’ll generate good ROI for your company. To learn more, visit www.phunkymoo.co.uk.

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Ready to make an impact online? If so, you’ll need a razor-sharp strategy in place. This is more than just a few sentences, hastily scrawled on a post-it note. It needs to be a comprehensive document that all your team have access to – which clearly outlines what you’re aiming to achieve, and how you’re going to do it.

If all of this sounds a bit overwhelming, don’t worry; that’s where we can help. In the meantime, here are some useful tips to help you get started.

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