Every company needs a fresh look from time to time. It doesn’t matter how great your brand was ten years ago, chances are that times have changed, customer expectations are different, and your company might be looking a bit… (how can we say this nicely?) dated.
Of course, you want to maintain the core essence of your business brand – and existing customers need to feel comfortable with your new image. However, get those elements right, and you’re likely to not only impress your established customer base, but generate plenty of interest from newbies too!
Create an instantly recognisable brand identity and you’re likely to reap the benefits. Big companies such as Nike, McDonalds, John Lewis and Volkswagen rely heavily on brand identity; knowing that it instils trust and loyalty, and makes them immediately recognisable in a busy marketplace.
If you’ve got a strong brand, it’s important to convey it through every aspect of your operations, including all online activity. Your website should be the epitome of this – a focal point where customers can find out about your company and get a sense of who you really are.
Here are just a few ways you can convey your branding through your site.
It’s every company’s worst nightmare – the furious customer. Whether you’ve messed up their order, sent them a faulty product, or got their name wrong on the email (yes, really), confrontation is never pleasant, and it’s important to get things sorted ASAP.
It’s tempting to simply give up on an irate customer, especially if you feel they’re being unfair. However, there are ways you can win them over, providing you know how. Here’s more information.
As web designers, we often hear our clients talking about web functionality, ease of navigation, or appealing to the target market. These elements are very important to web design (of course), but one aspect that seldom comes up in conversation is fun.
Of course, if you’re running a serious business, you don’t want a website that reflects your company in a trivial light. However, injecting a bit of fun into your design can be just what’s needed to elevate your online presence – and make your business stand out from the crowd.
Not sure where to start? Here are a few ideas.
Believe it or not, every good website has a voice. Before you say it, yes, we know, they can’t actually talk. But all websites communicate a message – through written content, photos, videos, and even layout. The question is, what is your website saying, and how is it saying it?
According to a recent report, 41% of customers like to email or phone a company before going on to make a purchase. Put simply, if they get in touch, that means they’re already interested in what your business has to offer, and sealing the deal should thus be a far easier process.
If your website isn’t primed to encourage people to make contact, you could be missing out on this valuable sales opportunity. Now’s the time to check that your business is approachable, and that you’re inviting customers to get in touch at all times.