If you’re looking to get a new website for your business, you’ve probably explored your options – which include getting a ‘one-size-fits-all’ DIY site. Likewise, you may have had a chat with Joe Bloggs down the road, who can knock up a brilliant site using a generic ‘skin’ for just a fraction of the cost of a normal web designer.
Tempting, isn’t it? After all, no-one wants to spend hundreds of pounds when they can get something for a few bob. However, it’s this sort of economy that can cost your company dearly. Let us explain.
The Clone Approach
Cheap and cheerful sites are great if you’re running the local scout group or baking club. They’re not so good for your business. Why, we hear you ask? Because when it comes to standing out online, a generic site isn’t going to help you much.
That’s why it’s worthwhile working with a proper web designer and getting something that’s tailored to you.
A ‘Living, Breathing’ Site…
Invest in a site that’s stuffed with stock photos, boring layouts and same-same content, and you’ll be sending a clear message to your customers; namely that you’re just like everyone else. In business terms that’s not a wise move.
Instead, focus on creating a site that shows off your company’s unique personality. Here are a few ways to do that:
Looking for someone to design a radical new website for you; which reflects your brand and showcases your unique personality? That’s where we come in! We don’t do dull – and we’ll work with you to create an awesome site that helps you stand out from the crowd.
To find out more, check out our website – www.phunkymoo.co.uk.
You can have a lot of fun with your business blog. No, honestly…you really can. It’s a great chance to inject a bit of personality into your website, not to mention spread the word about your USPs and latest products.
Why, then, do people hate writing blogs so much? Actually, we’ve got a theory on this. We strongly suspect that aversion to blogging (which is a medical condition, we’re sure) is caused by not knowing what to write about. Few things are scarier than a blank page, especially when your mind goes blank too.
On that note, here’s our guide to what to include in your blog posts (and what not to include).
Do you tweet? It’s a question that a few decades ago would have earned you a raised eyebrow at the very least. But these days, it seems that everyone’s at it on Twitter; with several companies enjoying real success as a result.
Why Twitter Works
On the face of it, it’s a fairly inane thing to do – to send a ‘tweet’ (with limited character count), telling your followers how your day’s going, what you’ve been up to, and why they should pay attention to you. However, it’s amazing just how big a response you can get from this particular social media platform, if you know how to use it properly.
Some Twitter Do’s
When you sign up to Twitter, make sure you:
Some Twitter Don’ts
Whatever you do, don’t do any of the following:
Striking the Right Note
Twitter is a fairly informal platform, so you should try to avoid coming across as stuffy and corporate. However, we always recommend maintaining a professional distance – it’s good to be friendly and approachable, but not good to start gloating about how many pints you sank in the pub last night.
Don’t be afraid to show a bit of personality though, especially if it reflects your brand well.
How Often Should You Post?
Ah – the golden question! There’s no right or wrong answer here, but what we will say is that if you’re posting less than once a day, you’re unlikely to yield much in the way of results. At the other end of the scale, if you’re posting over ten times a day, you might end up driving your followers completely crazy.
Phunky Moo – Online Marketing Strategy
If you want to boost your online presence, social media is a powerful tool, and should be a part of your overall marketing plan. Phunky Moo are here to help you develop a workable, effective strategy, and to get your business seen by all the right people. To find out more, visit www.phunkymoo.co.uk.
An image, as we all know, is worth a thousand words. When it comes to your website, you can safely assume that it’s the equivalent of War and Peace – a veritable novel that (hopefully) is saying all the right things about your business.
Unfortunately, it’s just as easy to get it wrong as it is to nail it. Not sure what your website is really saying about you? Here are a few clues to help you figure it out.
You’ve taken the first step and made the decision to get a new website. Now for the fun part… getting creative!
Generally speaking, most people fit into one of two camps; those who are overflowing with inventive notions for their new site, and those who haven’t got a clue where to start. However, even if you’re in the latter category, it’s likely that you’ll have some sort of idea about what you want. The big question is – do you need it?
Does Your Customer Need it?
Everyone wants a website that stands out from the crowd. As such, it’s tempting to dream about elaborate websites with interactive sections, playful animations and gorgeous graphics.
A word of warning, though. You can have all those things, but they come at a cost, especially if they’re coded from scratch. At this stage, it’s a good idea to ask yourself whether your customers really need those things or not. Examine the bottom line – will it make them buy more? Will it generate more trust in your brand? And will it offer a good ROI?
Turning Dreams into a Reality
Clients often ask us if their concepts can be achieved. The answer is – yes, of course they can. These days, anything is possible, and we’ve got a great team of web designers to work on it for you. However, if it’s complex, challenging coding, it’ll take a lot of time, and that means that your overall costs will go up.
It might be the case that you could substitute one complex idea for a simpler one. For example, if you were hoping to have animated fairies skipping across the page (we’ve had stranger requests, believe it or not), the more cost-effective option might be having an animation video instead. Or, if you wanted specially designed fonts, you might find it cheaper to just use a pre-designed font instead, which closely resembles your original concept.
Before You Get Started
During the concept stage, it’s important to establish the following:
Getting Creative With Phunky Moo – Web Designers and Online Marketers
If you’ve got an exciting concept for a new site, but aren’t sure if it’s doable in reality, get in touch with our team. We’ll help you explore your options and find a solution that’ll generate good ROI for your company. To learn more, visit www.phunkymoo.co.uk.
Ready to make an impact online? If so, you’ll need a razor-sharp strategy in place. This is more than just a few sentences, hastily scrawled on a post-it note. It needs to be a comprehensive document that all your team have access to – which clearly outlines what you’re aiming to achieve, and how you’re going to do it.
If all of this sounds a bit overwhelming, don’t worry; that’s where we can help. In the meantime, here are some useful tips to help you get started.