Jargon Buster

There are 195 entries in this glossary.
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ZIP file A file format that compresses several files and combines them into a single folder. Compressed files do not lose any data to become smaller, and are easily restored by unzipping the ZIP file.
X-height In a letter, the distance between the midline and baseline -- also see ascender, cap height, descender, and extender.
WordPress WordPress is an open-source and free Web publishing application, content management system (CMS) and blogging tool built by a community of developers and contributors.
WooCommerce WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.
Widow The section of text at the end of a paragraph that spills over into the following column or page.
White Space The blank space surrounding an object in design -- also see negative space.
Weight In typefaces, the thickness of the stroke’s width. Some examples include demibold, light, and bold.
Web Hosting

Web hosting is the service that Phunky Moo provides to make your website available to be viewed by others on the Internet.

Watermark An easy-to-see marker placed over the top of photos on the web and in print. It is used to identify the owner of an image and prevent visual content theft.
Visual Hierarchy A design principle that visually orders and emphasizes different parts of your content’s message by using colors, sizes, and layouts.
Vector Image Instead of using pixels to represent images, vectors use lines and shapes. Because they do not rely on pixels, enlarged vector images still maintain image clarity and quality.
Typeface A design collection of characters, including letters, numbers, and punctuations. Examples include Times New Roman, Helvetica, and Arial.
Twitter Twitter is an online news and social networking service where users post and interact with messages, called "tweets."
Triadic Colors Color scheme in which three colors located at 120 degrees from each other on the color wheel are combined. It's often considered the best color scheme.
Tint

How much white is mixed in with the hue.

Terminal The end of a stroke that doesn’t include a serif.
Tail The descending stroke in a letter that’s often decorative -- for example, in the letter “Q.”
Strokes The lines that make up a letter in a typeface.
Stem The primary vertical stroke in a letter. It’s used in the letter “B” and the diagonal line of “V.”
Square Colors On the color wheel, four colors are spaced evenly from each other.
Split-Complementary Colors Colors that consist of a base color, plus the two colors that lie next to its complementary color.
Shade How much black is mixed in with the hue.
Serif A small line attached to the end of a stroke in some fonts. "Sans serif" refers to fonts that don't have this line.
Saturation How bright or intense a color is.
RGB Color Model An acronym standing for the colors red, green, and blue. The RGB color model is used for web design, because monitors transmit light in these colors.