Jargon Buster

There are 342 entries in this glossary.
ZIP file A file format that compresses several files and combines them into a single folder. Compressed files do not lose any data to become smaller, and are easily restored by unzipping the ZIP file.

In computing, Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.


In other words, XML describes how to write new languages (it’s sometimes referred to as a “meta” language because of this). It also serves as a basic syntax that allows different kinds of computers and applications to share information without having to go through multiple conversion layers.


Stands for Extensible Hypertext Markup Language. Basically, XHTML is HTML 4.0 that has been rewritten to comply with XML rules.

X-height In a letter, the distance between the midline and baseline -- also see ascender, cap height, descender, and extender.

World Wide Web. Another name for the Internet.


A type of virus (malicious code) that looks for security loopholes in a system and uses that to replicate itself. It then scans the internet for other computers that have the same flaw and spreads to them, often creating a new identity for itself in the process so that it evolves. Where a virus uses a host file to spread, a worm is imbedded in an actual document, like a Word or Excel document.

WordPress WordPress is an open-source and free Web publishing application, content management system (CMS) and blogging tool built by a community of developers and contributors.
WooCommerce WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.

The most common type (make) of operating system. Windows is built by the software company Microsoft.

Widow The section of text at the end of a paragraph that spills over into the following column or page.
White Space The blank space surrounding an object in design -- also see negative space.
Weight In typefaces, the thickness of the stroke’s width. Some examples include demibold, light, and bold.

The actual website itself. The website is the content that dictates what people see and do when they go to your website address, normally containing a number of web pages not just one page.


Email that you can check from any computer anywhere in the world using software on a server.

Web Standards

Standards are specifications recommended by the World Wide Web Consortium for standardizing website design. The main purpose of web standards is to make it easier for both designers and those who create web browsers to make sites that will appear consistent across platforms.

Web Server

A web server is a computer that has software installed and networking capabilities that allow it to host web sites and pages and make them available to internet users located elsewhere. There are a few different setups that can be used for a web server, including the LAMP setup mentioned earlier.

Web Page

A web page is a single document, generally written in HTML/XHTML, meant to be viewed in a web browser. In many cases, web pages also include other coding and programming (such as PHP, Ruby on Rails, or ASP). Web sites are generally built from multiple interlinked web pages.

Web Hosting

Web hosting is the service that Phunky Moo provides to make your website available to be viewed by others on the Internet.

Watermark An easy-to-see marker placed over the top of photos on the web and in print. It is used to identify the owner of an image and prevent visual content theft.
Visual Hierarchy A design principle that visually orders and emphasizes different parts of your content’s message by using colors, sizes, and layouts.

A computer programme that reproduces itself and that is frequently malicious. The most common terms that are heard with regard to viruses are Worms (not really a virus, but often referred to as such) and Trojan Horses, because these are the most commonly experienced amongst internet users. A good firewall or anti-virus programme can offer protection from viruses as long as the programme is regularly updated and consistently used. It is a good idea to install software such as Trend Micro’s Maximum Security Titanium or similar to keep your computer free of viruses, especially if you are uploading files to your website.

Vector Image Instead of using pixels to represent images, vectors use lines and shapes. Because they do not rely on pixels, enlarged vector images still maintain image clarity and quality.

Valid web pages are those that return no errors based on the type of HTML/XHTML specified in the doctype declaration at the beginning of the file. In other words, the code used on the page conforms to the specifications for that version of HTML/XHTML. This can be checked through various validation services, most commonly the one from W3C.


Usability refers to how easy it is for a visitor to your site to use your site in its intended manner. In other words, are navigation, content, images, and any interactive elements easy to use, functioning the way they were intended, and that your intended target visitor will not need any special training in order to use your site.

URL Synonyms: Uniform Resource Locator

Stands for Uniform Resource Locator. A site’s URL is its address, the item that specifies where on the Internet it can the found.